Promotion and marketing of 70 Gold and Platinum albums and CD's, 140 #1 singles, countless top-5 and top-10 hits across all formats of pop radio are all milestones of Michael Moore’s work in music. Michael has spent his career connecting brilliant recording artists with a mass audience. Now he offers YOU his expertise through his development services and blog.
Imagine being able to hear your songs on the radio, see reviews of your music in newspapers, magazines and on television, and fill large venues with thousands of passionate, screaming fans! We’ll show you how...
You actually have a better chance of winning the lottery, than you have of “being discovered” in the music business. You must grow your music on twin foundations; art and business.
• Art - Create fresh, relevant new music that will electrify people!
• Business – Promote as if your life depended on it. Build several revenue streams to make you financially “buoyant.” Manage your money.
Brilliant! will teach you how to master these critical steps.
Discover how to deliver mind-blowing, concerts so that everyone who sees you will tell their friends and keep coming back, so that they don’t miss anything!
The book Brilliant by Michael Moore is a guide for musicians to reach a mass audience with music, the studio, CDs, concerts, merchandise, radio and mass media.
Pop singer/writer Traci Root has been applying the principles from “Brilliant!” and seeing amazing results toward her goal of a nationwide breakout.
In March, Traci played a showcase at SXSW in Austin. Representatives from Jeff McClusky & Associates discovered her there and expressed a desire to work with her. McClusky is the most successful music promotion company in the business. They also have an “artist development” division. They are currently making a plan to introduce Traci and her music to the world. We will keep you posted on her progress.
Learn more at www.traciroot.com.
"When we were in the studio, Michael told me that we would play for thousands of people and maybe millions more on TV. That was really hard for me to believe. But when we hit the stage in front of 5,000 new fans in Timisoara, Romania, I was blown away!
I have seen the concepts from “Brilliant!” come to life in the studio, rehearsals, marketing, publicity, radio and in concert. And I have seen it grow a large fan base, very quickly.
So I am very happy that Michael is managing my career."
Ruth Fira
This is for the family and the fans of the real Michael Jackson. And for everyone whose lives Michael touched with his "magic."
Not the Michael Jackson who was ceaselessly defamed by money-grubbing opportunists and bad journalists.
Through the 80's I worked for Epic Records as Local Promotion Manager, first in Denver, then in San Francisco. During that era, I met Michael several times and at one point, he personally awarded me a Platinum album to thank me for my work on "Thriller." Each time, I found Michael to be a warm, caring and genuine person. I sensed that he was engaged in our work and there was nothing phony about him. I was equally impressed working with his brothers. They were respectful, professional and did their work like the best artists I've ever worked with.
During the time of Thriller, the demands on Michael's time were incomprehensible. There was no way he could meet each and every request from media and others who wanted a piece of him. During the publicity and promotion phase of "Thriller," Michael's image was everywhere, newspapers, magazine covers, television and tabloids. Radio had up to 3 of his songs in "power rotation." This had not been heard of since The Beatles. In fact, we broke nearly every meter of success Billboard Magazine had ever established...most songs in the top-10 at the same time, biggest selling single to date; "Billie Jean," and of course, fastest-selling album in the history of music; "Thriller." At one point, we were selling a million copies per week! Michael was WHITE HOT!
We had an amazing team at Epic. Quincy Jones called us "The A Team." My part in that was presenting Michael's singles to radio stations and pleading our case each week to drive those singles up the charts, under the direction of Epic's VP of Promotion, Frank DiLeo. Part of Michael and Quincy's genius was asking Eddie Van Halen to play the lead guitar track on "Beat It." At that time, AOR or "Album Rock" radio was more popular than "CHR," what most people know as "Top-40." At the time of the release of Thriller, there was a big cultural backlash against 70's disco music, and Michael was seen as a disco act. So therefore, the first two singles, "The Girl is Mine," and "Billie Jean," would only be played by Top-40 and Urban stations.
But taking a cue from Michael and Quincy, I played "Beat It" for the top station in Denver at that time, KBPI, an album rock station. I presented it without telling Program Director Phil Strider who the artist was, because of course, any disco artist would be laughed out of a rock station. But when Phil heard that amazing guitar lead, he guessed "Van Halen," and said he had to air it immediately. So KBPI, being one of the hottest rock stations in America helped us to break down all format barriers and reach the colossal radio audience that eventually caused Thriller to be the biggest selling album of all time. But it wasn't just getting rock radio.
There were several other galvanizing factors. Paul McCartney's duet on "The Girl Is Mine" drew attention, as did Vincent Price's narrative on "Thriller." Then when Michael's hair caught on fire during the filming of the Pepsi commercial, that led the nightly news... Our boss, CBS Records President Walter Yetnikoff's deal to make Michael the first black artist on MTV became a big deal, as did the videos for "Billie Jean," "Beat It" and "Thriller."
I just wanted to share my little side story with you about Michael, to set part of the record straight.
Before the "Elephant Man" story, the hyperbaric chamber, the accusations at "Neverland" and the attendant media circus, there was this truly amazing singer/songwriter, who danced like nobody before him, who gave freely from his bank account to many people who were hurting and whose music ignited passion on every continent, across every language and among every life-group. That is the Michael Jackson I knew and the one I prefer to remember.
In his 2005 interview with Geraldo Rivera, Michael said "[the] truth always prevails. I believe in that. I believe in God, you know?"
My heart aches, knowing that what may have become Michael's greatest triumph; the London concerts, will not go on.
My sincere condolences to the Jackson Family, and to all who are feeling this profound loss.
God bless you Michael.